About us

We’re an independent, family run business of cyclists, makers and problem solvers, brought together by a shared mission to find better ways to explore the world by bike.

Apidura was born from necessity; pioneering ultralight, rackless packing systems to help us take our love of cycling further and allow riders to unlock their instinct for adventure. As devoted adventure cyclists, we design with our fellow riders in mind, creating products that address genuine needs and bring new value to the bikepacking scene. We create the best packs we can, using technical materials and precision crafting techniques – and when we find a way to improve them we do so straight away and without fanfare. We don’t do ‘seasons’, limited editions or discount our gear – we simply create the best possible technical bikepacking gear that’s built to last.

We run our business with the same ethos that we bring to our rides. We stand against impulse consumption, aggressive marketing and waste. A sustainable product is one with a long lifespan, so we won’t compromise for cost, fashion or gimmicks and our products are built to be used and are easy to repair.

You won’t see adverts for Apidura on social networks, websites or magazines. The world is noisy enough and we’d rather concentrate our efforts on helping you enjoy the ride by supporting riders and races around the world.

Our small, London-based team has ridden around the world, competed in ultradistance bikepacking races, toured close to home and far afield and works closely with global suppliers and our global community. As members of the global bikepacking community, we believe it is our responsibility to support, develop and promote the sport we love, whilst also striving to leave the world a better place than we found it by living by the bikepacking principles of self-support and leave no trace.