For Cyclists, By Cyclists

We’re an independent, family run business of cyclists, makers and problem solvers, brought together by a shared mission to create the best possible technical bikepacking products that help adventurous cyclists find better ways to explore the world by bike.

Apidura was born from necessity; pioneering ultralight, rackless packing systems to help us take our love of cycling further and allow riders to unlock their instinct for adventure. As devoted adventure cyclists, we design with our fellow riders in mind, creating products that address genuine needs and bring new value to the bikepacking scene.

Making technical packs that excel in challenging conditions means that everything we do, from the way we design our products to the structure of our business and the ways we support the global bikepacking community is driven by products, practices and philosophies that are Built to Last.

We run our business with the same ethos we bring to our rides. We stand against impulse consumption, aggressive marketing and waste.

Tori Fahey / Apidura Co-Founder

Better Business

Function First

We focus on creating products that drive the sport forward and our purpose-driven designs are inspired by a user-first mind-set and a ‘less is more’ design philosophy. Function dictates the design process and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which cyclists use them. We won’t make concessions for fashion and don’t release ‘seasons’, focusing instead on evergreen designs and continuous incremental improvement.

Honest Business Practices

We won’t settle for the bare minimum and believe in holding ourselves to higher standards, promoting transparency and accountability across our business practices and supply chain. We believe in paying fair wages and good corporate fiscal citizenship in every country in which we operate. This is why we are advocating for systematic change through initiatives like the Better Business Act, B Corp Certification and encouraging responsible consumption.

Environmental Stewardship

As an outdoor brand making products to help cyclists experience the world, we’re conscious of our impact on the planet. We’re committed to using responsible, high-quality materials, technologies and production solutions in the construction of our products, with a focus on longevity and durability. We champion considered purchases and our products are Built to Last, so you only have to buy once. You can read more about our approach on Shift Cycling Culture.

Community Builders

We recognise our impact on wider society in everything we do, from our employment practices and the way we run our business to supporting and representing a diverse landscape of riders from around the world. We are committed to making our sport more accessible and inclusive by creating, sharing and amplifying resources and initiatives that educate, inspire and enable cyclists the world over.

World Class Service

We believe products should be available when you need them, with no production delays or wait lists to delay your trip. We carefully manage stock levels and offer fast, global delivery so you never have to wait. Our support team, sizing guide and wealth of ‘how-to’ guides and kit lists are designed to make sure you know exactly what will fit your bike and what to carry, so you can concentrate on the adventure, not the packing.

Tori Fahey, Apidura Co-Founder

After pushing her limits on a bike, touring from the Arctic Ocean to the Pacific; through Patagonia; Egypt to South Africa; Turkey to France; through Central Asia, and the Tour Divide, Tori wanted to share the ethos of bikepacking and what it allows you to do and experience with a wider audience.

From her kitchen table in a rented flat share, she launched a brand focused on exploring how the packs she was using could be improved through technical materials and precision production.

Tori is passionate about social impact and sustainability, qualities that are reflected in Apidura’s business processes and core principles. Outside of Apidura, she is active as a mentor and mother.

Listen to the story of Apidura in Tori’s own words: From The Top podcast: How Apidura Was Built 


We’re on a mission to create the best possible technical products that solve problems you and other adventure cyclists face, so you can make the most of experiencing the world by bike.

When was Apidura founded?

Apidura was founded in 2013 by Tori Fahey and Pierre Coeffe. Frustrated by the lack of technical gear available compared to other areas of cycling, Tori decided to bridge the gap herself by applying a ‘precision-crafted’ approach to bikepacking luggage. This focus on function and working with advanced tools and materials has come to define Apidura and our products.

Where does the name Apidura come from?

Apidura is a portmanteau of two Latin words that represent key elements of our brand. ‘Api’, for bee, and ‘dura’, for durable.


Bees hold personal significance for Tori, who used to race bikes dressed as a bee, but are also a strong symbol for cyclists – able to swarm together or travel alone, and an industrious force for good, which we hope to mirror at Apidura.


‘Dura’ represents our focus on creating packs and a business that are Built to Last.

Where is Apidura based?

We have offices in the UK and France and a supply and distribution chain that spans most continents.


Apidura was founded on the premise of making high-quality bikepacking gear accessible to consumers wherever they are in the world. By focusing on our website, fast international delivery and a global network of partner stores, we aren’t limited to a single location or region.

How do I contact Apidura?

Email [email protected], call us on +44 (0)20 8064 0596 (9am-6pm UK Time Monday-Friday) or find us on Twitter, Facebook or Instagram.

Where are Apidura packs made?

We work closely with suppliers around the world, including the USA, Europe and Asia, to source the finest possible materials to support our designs. Our Packs are precision crafted at our factories in China and Philippines, with skilled specialists carrying out cutting, sewing and welding.

Why do you manufacture in Asia?

Manufacturing our packs where we source our raw materials helps us limit their environmental footprint by reducing the distance the constituent parts need to travel. Asia also leads the world in technical manufacturing, and we carefully select partners who share our values and bring new technologies and capabilities that allow us to push boundaries.


The quality, longevity and reputation of our gear stands testament to the quality of our manufacturing partners and their unrivalled expertise.

Do you use any recycled materials?

Ensuring our products are Built to Last drives our materials and design choices, as keeping products in use longer is the single greatest way to reduce their environmental impact.


We use recycled and recyclable materials wherever we are able to do so without compromising product quality and performance. Currently, we use buckles made from recycled nylon on our Packables Series , as well as a composite fabric made with 100% recycled fiber and film in several products in our Backcountry Series. Since 2022, Apidura’s hang tags and packaging materials are made from 100% recycled and recyclable content.


Technology and materials are rapidly evolving, and recycled materials and trims are closing the gap on their virgin counterparts. We hope to be able to incorporate more recycled raw materials into our products as the performance gap closes.

How do I wash Apidura packs?

Wash our packs by hand, using a mild diluted soap if necessary. Afterwards, let it air dry. Do not machine wash, machine dry, or iron.

Are Apidura packs waterproof?

All of our packs (apart from the Food Pouches) are fully waterproof and use waterproof materials, waterproof zips and seam welding to ensure your contents remain dry no matter the conditions.

What is ‘REVIVE’?

Revive is our circular economy second-life marketplace where repaired, refurbished and sample packs are available for purchase.

By purchasing ‘revived’ packs, you give purpose back to idle packs while also helping reduce unnecessary waste and (we hope) reduce demand for new low-cost products with shorter lifecycles.

What are you doing to make your packaging sustainable?

Packaging plays an important role to protect the products we make against moisture and dust as they are stocked, shipped and then delivered. It’s an ongoing balancing act; protecting the product, where most of the environmental impact is contained, and minimizing the environmental cost of the packaging itself (resource intensity to produce, feasibility for reuse/recycling, end-of-life). We evaluate packaging alternatives on an ongoing basis, as technology and infrastructure in this area is advancing. Among the alternatives that we are evaluating on an ongoing basis are the following:


– plant-based plastics

– recycled/recyclable cardboard and paper

– biodegradable plastics and composites

– recyclable plastics

– reusable shipping bags


Since 2022, Apidura’s hang tags, packaging and shipping materials are made from 100% recycled and recyclable content (though you may see alternative options, including reusable shipping bags and compostable options as we continue our journey to minimize our impact on the environment). We also use cardboard boxes and paper packing tape on larger shipments.


If you are interested in learning more about packaging tradeoffs, WRAP is an excellent starting point.

Do you have PFAs or harmful chemicals in your supply chain?

PFAs (also known as PFCs) are per- and polyfluorinated chemicals and are often used in outdoor gear to give water repellency to textiles. The DWR (durable water repellency) treatments in which they are used are helpful to prevent water saturation from rain, which has led to them being widely used in mainstream outdoor products; however, they also have demonstrated bio-accumulative and toxic consequences.


Since its inception, Apidura actively worked to find alternatives to the use of PFAs that would enable users to experience durable waterproof performance without the environmental and health consequences associated with PFAs.


In 2015, Apidura pioneered the transition to the use of TPU coating as an alternative source of water repellency in bikepacking industry and subsequently succeeded to eliminate PFAs from its supply chain entirely.