About us

Our approach to design and technology.

We make products to help people use their bikes to discover the world. Our Packs are developed by an in-house team of designers and makers at our headquarters in London. Function dictates the design process, and each sketch and prototype we make needs to provide a solution for the unforgiving environments and conditions in which our riders use them.

First-hand research and our experience as cyclists are a huge part of what enables us to make the most innovative bike packs available. We also leverage our extensive design and development experience, and integrate new developments in fabric and materials. The feedback we get from our customers is also an invaluable source of insight and allows us to keep improving and evolving our Packs.

Supporting our commitment to innovation and continuous improvement is The Innovation Lab, a place for pushing the boundaries of design, construction, and ideas. The Lab is a culmination of all the technical and experiential knowledge that we’re able to call upon when designing Packs. It allows us to brainstorm and prototype new ideas, experiment with new materials and construction techniques, and to implement continuous design improvements. From time to time, we release limited edition products resulting from the work of the Innovation Lab, alongside our core product ranges.

We work closely with suppliers around the world, including the USA, Europe and Asia, to source the finest possible materials to support our designs. Our Packs are precision crafted at our factories in China, with skilled specialists carrying out cutting, sewing and welding. Rigorous testing is carried out by our team and ambassadors here in the UK and around the world.