Bikepacking bike with Apidura bag leaning against forklift in warehouse

Communication Specialist



Built from a passion for adventure, cycling and the outdoors, Apidura produces ultralight equipment to enable cyclists to travel farther, faster and more comfortably. Our relentless commitment to producing high quality, thoughtfully designed products has made Apidura the leading choice in technical, performance-focused cycling packs. Apidura remains a family-operated and rider-owned business that looks to the long term, seeking to give back to the community that inspired us and safeguard the future of the places our packs are designed to explore.


Job description

Apidura is seeking a highly skilled and motivated Communication Specialist to join our dynamic team. The ideal candidate will be responsible for creating and implementing effective communication strategies, acting as the gatekeeper for brand voice and tone across our key touchpoints.

The Communication Specialist will work closely with the wider Marketing and Digital teams to help create and deliver a clear communication strategy that aligns to our broader business objectives.



The core responsibilities of the position will include:

  • Being the voice of Apidura, delivering key messages with authenticity and resonance to diverse audiences.
  • Acting as the gatekeeper for all Apidura outputs, be it product copy, long-form Journal content or marketing copy.
  • Crafting clear, compelling, and consistent messages across web, digital and PR.
  • Developing and implementing a comprehensive communication plan that focuses on elevating brand and product presentation across key touchpoints.
  • Management of organic keyword strategies to enable tracking, analysis and optimisation of brand and product messages across search platforms.
  • Staying abreast of emerging technologies and trends in communication to continually enhance communication strategy.
  • Being a key stakeholder in crafting Apidura’s Brand presentation, style and tone of voice.
  • Working with the wider Apidura team to elevate the understanding, appreciation and adherence to key communication principles.



  • 3+ years experience in a dedicated Communications role.
  • Experience in developing and executing brand-level communication strategy.
  • Experience of working with or managing keyword strategies.


  • Strong communication skills and ability to convey complex ideas and technologies in a clear and effective manner.
  • An understanding of the outdoor industry at large and the pros and cons to differing communication strategies and their impact on brand perception.
  • A genuine interest in working for a purpose-led business with focus on inspiring and enabling people of all backgrounds to ride further, faster and more comfortably.
  • Flexibility and comfort with ambiguous or changing responsibilities and targets.
  • A genuine interest in working for a purpose-led business with focus on inspiring and enabling people of all backgrounds to ride further, faster and more comfortably.


Additional requirements

  • Interest, energy and flexibility to work in the fast-paced environment of a growing business and wear multiple hats.
  • Experience of communicating technical product features in an outdoor/sporting goods environment is a plus.
  • Candidate must be authorized to work in the UK.
  • A range of language skills would be advantageous.
  • Keen interest in cycling and bikepacking is a plus.


What We Offer: 

  • Financial support for your bike packing and racing adventures.
  • Access to our Gear Library which includes tents, clothing and outdoor equipment for any trips.
  • Extensive industry discounts.
  • Flexible Wednesday mornings for bike riding or other sports and wellness activities.
  • Hybrid working, with 3 days in the office.
  • Monthly socials and activities.
  • Professional development with access to courses and further education.
  • Opportunities to work from our Annecy office.
  • Enhanced Parental Leave.


Apidura is committed to operating in a fair and socially responsible manner, this includes our stance on ensuring diversity, equity and inclusion, both in cycling and in the workplace. Apidura is an accredited Living Wage Employer, a member of the Better Business Act Coalition and a certified B Corp.


Based in: London

Job type: Full time

Remuneration: Competitive salary reflective of skills and experience

Contact: Rosie – [email protected].


Please send an up-to-date CV, a short cover letter (500 words max.)