A new range of Packs designed for ultra-racing, audax, and riding with purpose.
Innovation is about pushing limits and exploring new ground, whether in technology and design, or in riding a bike.
It’s about having new ideas and introducing new methods.
It’s about advancing ourselves, and the things we do.
Learn about the similarities between modern day ultra-races and the very first editions of the Tour de France in Rediscovering Racing Spirit
Discover why three-time Transcontinental Race winner Kristof Allegaert believes that “it’s about thinking outside the normal boxes” in Challenge Yourself
Get up to speed with the unique new fabric developed for The Apidura Racing Series in Introducing Hexalon
Efficiency is about achieving maximum productivity with minimum waste.
It’s about finding the simplest solution, because less complexity means more speed.
It’s about reducing unnecessary noise, until only the essentials are left.
Discover the meaning of ‘only the essentials’ in How to Pack for an Ultra-Cycling Event
Learn why Apidura’s philosophy of simplicity was so important when designing the Racing Series in Less is More
Find out how racing bikes is about cutting through the complexity of life and enjoying the moment in Noise-Free
Purpose is what drives our design process, and makes us embrace the challenge of the ride.
It’s about setting new goals, and making plans to achieve them.
It’s about focusing effort.
Read more about the importance of purpose
Discover why we put so much research into the concept of visibility when designing the Racing Series in Seeing Clearly.
Find out what is to be gained from racing, setting goals, and pushing limits, in Why Race?
Learn how we integrated feedback from the racing community into the Racing Series designs in Made for Purpose