Experiences Are Priceless
We’re investing in what really matters this Black Friday Weekend. It’s not about more stuff, it’s about more experiences.
Everything we do at Apidura is dedicated to the simple, joyful experience of riding bikes. Be it the crossing of a city, country, or continent, we believe that cycling provides a world of possibility and adventure. It is this shared appreciation that brings us together.
We believe that the beauty of cycling is its simplicity. We strive to reflect this simplicity in our approach to riding, as well as in the way in which we design and use our products. We believe in packing light, taking only what we need, and sticking to the essentials – because, the less room that is taken up by unnecessary baggage, the more time and freedom we have to enjoy the ride itself.
This is true in life as much as it is on the bike. As such, over the 2018 Black Friday Weekend, we’re sticking to our principles, and investing in what really matters. It’s not about more stuff, it’s about more experiences, and making sure we spend our time wisely.
Join us on the roads and trails this weekend, and share your adventures with the #TimeWellSpent hashtag.
A look at what some of our friends and followers got up to last year…
#timewellspent – Apidura I desperately wanted to join in the Apidura ride this morning. Wasnâ€™t able to go as far as I would have liked with it being a work day, but I managed 46Km before work and 19km on the way home. Actually, if it hadnâ€™t have been for Apidura I would have missed out on a great ride around Poole Harbour in Dorset ðŸ‡¬ðŸ‡§, and would have been slobbing in my pit!! Great idea to get out. Look out for my Instagram story later when Iâ€™ve had chance to edit the videos. #poole #bournemouth #dorset #outdoorlife #dramticdorset #autumn #Travel #bikepacking #cycling #apidura #NoBadDays #PackLightTravelFar #Strava @apidura @strava
Here’s a #paradox : I hate #routine yet I do the same thing pretty much everyday. Riding my #bike. Sometimes it’s hard… actually, most of the time. But at the end of the day, I’m always #content. #Riding a bike is always #timewellspent, no matter what. So grab yours and go out. You won’t regret it. #bikelife #outsideisfree #ontheroadagain #apidura #omniumbikes #steelisreal #justride #ridemore
Black Ice Friday ride with @emilyofchappell. First ride since a ridiculously long run and I was overjoyed at how much fun riding my bike is. We had sun, snow, ice, wind, and tons of fun. Instead of having more stuff this Friday, have more experiences! #timewellspent ðŸš´ðŸ»â€â™€ï¸â›„ï¸ðŸ”â¤ï¸ðŸ´ó §ó ¢ó ³ó £ó ´ó ¿
Experiences Are Priceless