Experiences Are Priceless

We’re investing in what really matters this Black Friday Weekend. It’s not about more stuff, it’s about more experiences.

Black Friday Weekend - Invest in what really matters: Experiences | Apidura


Everything we do at Apidura is dedicated to the simple, joyful experience of riding bikes. Be it the crossing of a city, country, or continent, we believe that cycling provides a world of possibility and adventure. It is this shared appreciation that brings us together.

We believe that the beauty of cycling is its simplicity. We strive to reflect this simplicity in our approach to riding, as well as in the way in which we design and use our products. We believe in packing light, taking only what we need, and sticking to the essentials – because, the less room that is taken up by unnecessary baggage, the more time and freedom we have to enjoy the ride itself.

This is true in life as much as it is on the bike. As such, over the 2018 Black Friday Weekend, we’re sticking to our principles, and investing in what really matters. It’s not about more stuff, it’s about more experiences, and making sure we spend our time wisely.

Join us on the roads and trails this weekend, and share your adventures with the #TimeWellSpent hashtag.




‘Southbound’: A Bikepacking Adventure with The Adventure Syndicate

Naresh Kumar: The Human Powered Adventurer


A look at what some of our friends and followers got up to last year…


I’ve been lucky to have support from Apidura for a little while now…

A post shared by Jesse Carlsson (@jessecarlsson) on

Cold Start #wintercycling #timewellspent

A post shared by Rory McCarron (@rory_j_mccarron) on

Apparently it’s Black Friday. A day when we’re all encou……

A post shared by Naomi Freireich (@frikfrak74) on

The art of bikepacking is not to be find more spaces on the bike…

A post shared by Bikepacking Scotland (@bikepackingscot) on

More days like this please #timewellspent #wymtm #monocc #westisbest

A post shared by Matthew Ward (@karmakida) on

We didn’t get the #blackfriday memo. #TimeWellSpent

A post shared by Emily Chappell (@emilyofchappell) on

A post shared by Rishi Fox (@radrishi) on

TIME WELL SPENT 👌🏽⠀ â € As we approach ‘Black Friday’…â €

A post shared by Jack Thompson (@jackcyclesfar) on

I’ve been so fortunate to have the support …

A post shared by Sarah Hammond (@flexgoogly) on


The Joy of Cycling. Black Friday Weekend is All About Experiences | Apidura

Experiences Are Priceless