Our Perspective on Personal Information
When you shop online at Apidura Ltd., we collect your information. This happens everywhere online but, at Apidura Ltd. we have the highest respect for this personal information and are committed to respecting the privacy of this information to the highest standard.
We believe in minimising the amount and the use of the information that is collected from using our website (the “Site”). For example, we do not use information collected to:
– Re-target or chase customers who leave items in their basket.
– Exchange or sell email addresses with third parties.
– Send unsolicited offers and promotions.
– Store any data beyond what is required for us to provide a quality service in relation to your orders.
We are committed to protecting and respecting your privacy. We hope that you appreciate the measures that we have taken to avoid collection of certain personal information, and also to securely store the personal information that is required to process a purchase through our website.
Information We Collect
While using our Site, we collect certain pieces of information and may ask you to provide us with specific pieces of personal information. We work closely with third parties for some of this data (e.g. payment and delivery services) and may receive information about you through them.
The information we collect about you includes:
- Contact data: your contact information required for shopping online, such as your name, address, postal address and telephone number.
- Order data: information about any products you’ve ordered from us, including the type of item, their size and your purchase history.
- Communication data: any communication between us, such as when you have tried to contact us, or when you have applied for an available position of employment at our company.
- Preference data: your email preferences for marketing communications – we ask only for your email and keep records of your first name and family name, if you’ve provided them.
- Technical data: this includes the type of device used, type of internet connection, operating system, web browser, and IP address.
- Usage data: including clicks, hover over, navigation and page scrolling on our Site. This allows us to provide a greater user experience while using our product and services.
- Location data: your location when you use our Site. This allows us to present products to you in the appropriate currency and price available for your country and location.
Use of Your Information and Why We Collect It
We use (process) your personal data for the following reasons:
|Purpose/Activity||Type of data collected|
|To fulfill a contract we have with you:|
|To manage and fulfill orders.||Contact Data, Order Data.|
|When it is our legal duty to do so:|
|For bookkeeping purposes and legal obligations.||Order Data.|
|When it is necessary for your or our legitimate interests:|
|To respond to direct communication from you.||Order Data, Contact Data, Communication Data.|
|To provide our customers with a greater user experience by learning from how customers use our products and services.||Technical Data, Usage Data, Location Data, Preference Data.|
|To develop new ways to meet our customers’ needs and to grow our business.||Contact Data, Technical Data, Usage Data, Location Data, Preference Data.|
|To make suggestions and recommendations to you about goods or services that may be of interest to you.||Order Data, Contact Data.|
|To manage our relationship with you (and your business if applicable).||Preference Data, Contact Data, Order Data.|
|When you consent to it:|
|For marketing purposes.||Order Data, Contact Data, Communication Data.|
How We Share Your Information
We share your personal data with our service providers and third party providers, to the necessary extent to provide our products and services. We may share your personal data with regulators and law enforcement agencies as required by law.
Sending Your Data Outside of the EEA
We may be required to share your personal data outside of the European Economic Area (EEA), if required by a legal authority.
If we are required to share your personal data outside of the EEA, we will make sure that it is protected in the same way as it is within the EEA, and will ensure the appropriate safeguards to protect your privacy.
How Long Do We Keep Your Personal Data?
- We retain data to the extent required by law (such as tax/bookkeeping laws)
- We retain personal data such as contact data, order data and communication data to the extent relevant for limitation periods for potential claims (typically five years after the date of a purchase)
- We retain personal data such as preference data and communication data for as long as it is in our legitimate interest to do so or for as long as you have consented to it.
- We do not retain technical data, usage data or location data relating to individuals, but will have access to this data as site-wide usage analytics.
Protecting Your Information
The security of your Personal Information is a key concern to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
We use a variety of security measures, including encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. These persons need access to this information in the event of, for example, order changes and cancellations, failed delivery attempts, refunds, and returns. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and is handled through third-party payment logistics counterparty. Your credit card information is encrypted into our databases and is only accessed for processing refunds and returns.
If you’d still prefer to remain incognito while you visit us, opening a private window in your browser will allow this. Please keep in mind, however, that purchases by their nature will require a transferal of information.
Do We Have Your Details Right?
You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us at [email protected] for any questions.
Do You Want Us To Stop Using Your Personal Data?
You have the right to withdraw consent or object to certain ways that we use your personal data, or to ask us to delete, remove, or stop using your personal data if it is no longer necessary for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’. In some cases, there will be legitimate, legal, or other official reasons for us to keep your data.
However, we understand that you might not wish for your data to be kept. If this is the case, please email us at [email protected].
Unsubscribing From Emails And Marketing Communications
You can withdraw your consent or object to the use of your data for marketing purposes at any time. You can do this by:
- Unsubscribing from an email you receive from us that contains the ‘unsubscribe’ link at the bottom of the page
- Contacting us at [email protected]
If you withdraw your consent, we may not be able to provide certain products or services to you, and we will inform you in this circumstance.
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