Privacy Policy

Our Perspective on Personal Information

Most online businesses collect and store data of their customers to improve the overall user experience. Apidura Ltd (“we”) have the highest respect for personal information and are committed to respecting the privacy of this information to the highest standard. We believe in minimising the amount of data collected and also minimising the use of the information that is collected from using our website (the “Site”).
For example, we do not:

  • Re-target or chase customers who leave items in their basket
  • Exchange or sell email addresses with third parties
  • Send unsolicited offers and promotions
  • Store any data beyond what is strictly required for delivering your order and providing you a high quality purchasing experience

We are committed to protecting and respecting your privacy. We hope that you appreciate the measures that we have taken to avoid collection of certain personal information and also to securely store the personal information that is required to process a purchase through our website.

Our Privacy Policy

We have developed this data policy to inform you of how we collect and use the personal information provided while using the Site.

By using the Site, you accept the practices described in this Privacy Policy.

Information We Collect

While using our Site, we collect certain pieces of information and may ask you to provide us with specific pieces of personal information. We work closely with third parties for some of this data (e.g. payment and delivery services) and may receive information about you through them.

The information we collect about you includes:

  • Contact data: your contact information required for shopping online, such as your name, address, postal address and telephone number.
  • Order data: information about any products you’ve ordered from us, including the type of item, their size and your purchase history.
  • Communication data: any communication between us, such as when you have tried to contact us, or when you have applied for an available position of employment at our company.
  • Preference data: your email preferences for marketing communications – we ask only for your email and keep records of your first name and family name, if you’ve provided them.
  • Technical data: this includes the type of device used, type of internet connection, operating system, web browser, and IP address.
  • Usage data: including clicks, hover over, navigation and page scrolling on our Site. This allows us to provide a greater user experience while using our product and services.
  • Location data: your location when you use our Site. This allows us to present products to you in the appropriate currency and price available for your country and location.

Use of Your Information and Why We Collect It

We use your personal data for the following reasons:

Purpose/Activity Type of Data Collected Why We Collect It
To manage and fulfil orders Contact data
Order data
To fulfil a contract we have with you
When it is our legal duty
For bookkeeping purposes and legal obligations Order data To fulfil a contract we have with you
When it is our legal duty
To respond to and resolve queries Order data
Contact data
Communication data
To fulfil a contract we have with you
When it is our legal duty
To provide our customers with a greater user experience Technical data
Usage data
Location data
Preference data
To fulfil a contract we have with you
When it is our legal duty
To develop new ways to meet our customers’ needs and to grow our business Technical data
Usage data
Preference data
When it is in our legitimate interest
For marketing purposes Location data
Preference data
When it is in our legitimate interest
When you consent to it
To manage our relationship with you and your business Preference data
Contact data
Order data
When it is in our legitimate interest
When you consent to it

How We Share Your Information

We share your personal data with our service providers and third party providers, to the necessary extent to provide our products and services. We may share your personal data with regulators and law enforcement agencies as required by law.

Sending Your Data Outside of the EEA

We may be required to share your personal data outside of the European Economic Area (EEA), if required by a legal authority.

If we are required to share your personal data outside of the EEA, we will make sure that it is protected in the same way as it is within the EEA, and will ensure the appropriate safeguards to protect your privacy.

How Long Do We Keep Your Personal Data?

We keep your personal data for as long as it is necessary to fulfil the purposes described in this Privacy Policy. The following criteria determine when we will delete your data:

  • We retain data to the extent required by law (such as tax/bookkeeping laws)
  • We retain personal data such as contact data, order data and communication data to the extent relevant for limitation periods for potential claims (typically five years after the date of a purchase)
  • We retain personal data such as preference data and communication data as long as you have consented to receive marketing communication from us.
  • We do not retain technical data, usage data or location data, but will have access to it for no longer than six months after your last visit on our site.

Protecting Your Information

The security of your Personal Information is a key concern to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

We use a variety of security measures, including encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. These persons need access to this information in the event of, for example, order changes and cancellations, failed delivery attempts, refunds, and returns. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and is handled through third-party payment logistics counterparty. Your credit card information is encrypted into our databases and is only accessed for processing refunds and returns.

If you’d still prefer to remain incognito while you visit us, opening a private window in your browser will allow this. Please keep in mind, however, that purchases by their nature will require a transferal of information.

Do We Have Your Details Right?

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us at [email protected] for any questions.

Do You Want Us To Stop Using Your Personal Data?

You have the right to withdraw consent or object to certain ways that we use your personal data, or to ask us to delete, remove, or stop using your personal data if it is no longer necessary for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’. In some cases, there will be legitimate, legal, or other official reasons for us to keep your data.

However, we understand that you might not wish for your data to be kept. If this is the case, please email us at [email protected].

Unsubscribing From Emails And Marketing Communications

You can withdraw your consent or object to the use of your data for marketing purposes at any time. You can do this by:

  • Unsubscribing from an email you receive from us that contains the ‘unsubscribe’ link at the bottom of the page
  • Contacting us at [email protected]

If you withdraw your consent, we may not be able to provide certain products or services to you, and we will inform you in this circumstance.

Cookies

Cookies are sent to your browser from a website and stored on your computer, and contain a small amount of data which may include an anonymous unique identifier.

Like many sites, we use cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of the Site, or the functionality of the Site may be reduced.

Changes to this Privacy Policy

The effective date of this Privacy Policy is Friday, 25 May 2018. If we change our Privacy Policy for the Site in the future, we will always post the revised Privacy Policy here. Your continued use of the Site indicates your agreement to the Privacy Policy as posted.

Questions?

If you have any questions about this Privacy Policy, please contact us at [email protected].