Our Perspective on Personal Information
Most online businesses collect and store data of their customers to improve the overall user experience. Apidura Limited (“we”) have the highest respect for personal information and are committed to respecting the privacy of this information to the highest standard. We believe in minimising the amount of data collected and also minimising the use of the information that is collected from using our website (the “Site”).
For example, we do not:
- Re-target or chase customers who leave items in their basket
- Exchange or sell email addresses with third parties
- Send unsolicited offers and promotions
- Store any data beyond what is strictly required for delivering your order and providing you a high quality purchasing experience
We are committed to protecting and respecting your privacy. We hope that you appreciate the measures that we have taken to avoid collection of certain personal information and also to securely store the personal information that is required to process a purchase through our website.
We have developed this data policy to inform you how we collect and use the personal information provided while using the Site.
Information We Collect
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. We may also collect information that you provide to us by filling in forms on the Site or by corresponding with us through email, phone, social media channels, or otherwise.
We also collect personally identifying information when you choose to use certain other features of the Site, such as when you order a product or service from us. When you choose to use these additional features, we may require you to provide additional personal information including, but not limited to, your phone number, billing and shipping addresses and credit card information. We work closely with third parties for some of this information (e.g. payment and delivery services) and may receive information about you through them.
In addition, through the Site, we automatically gather certain non-personally identifiable information about the use of the Site. For example, we track how frequently certain areas of the Site are visited, information about your browser or the device you use to access the Site, and which website you clicked through to reach ours. This gives us valuable information about your customer shopping experience and is used only to improve your experience with our website.
Use of Your Information
We use your personally identifiable information to support and enhance your use of the Site and its features. We may also track your past purchases to provide you with a personalized profile of your purchase history. When you place an order we need to know your name, email address, delivery address, phone number, credit or debit card number and the card’s expiry date. This allows us to process and fulfil your order and to notify you of the status of your request.
We may use the information you provide for the following purposes:
- To send updates regarding the status of your enquiry or order
- To improve the design and content of the Site
- To understand the buying behaviour of the Site’s users
Protecting Your Information
The security of your Personal Information is a key concern to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
We use a variety of security measures, including encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. These persons need access to this information in the event of, for example, order changes and cancellations, failed delivery attempts, refunds, and returns. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and is handled through third-party payment logistics software. Your credit card information is encrypted into our databases and is only accessed for processing refunds and returns.
Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer.