Search Specialist

Apidura is looking for a talented Search Specialist with strong technical experience to join its London team.


This role will work closely with the E-commerce and Marketing teams in owning and implementing Apidura’s search strategy in line with the company’s wider objectives. This position will suit a candidate with excellent technical SEO & SEM knowledge who is looking for an opportunity to apply this to a purpose-lead direct to consumer sports brand.


Job Type: Full time  | Location:  London (Hybrid) | Experience:  3+ Years

We are Apidura

Built from a passion for adventure, cycling and the outdoors, Apidura produces ultralight equipment to enable cyclists to travel farther, faster and more comfortably. Our relentless commitment to producing high quality, thoughtfully designed products has made Apidura the leading choice in technical, performance-focused cycling packs. Apidura remains a family-operated and rider-owned business that looks to the long term, seeking to give back to the community that inspired us and safeguard the future of the places our packs are designed to explore.


The core responsibilities of the position will include:

  • Managing our global search strategy to maximise our visibility across platforms.
  • Management of organic keyword strategies and technical on-site SEO.
  • Ownership of google merchant centre and related platforms for SEM.
  • Providing regular reporting of strategy performance vs. benchmarks.
  • Producing deep-dive performance analysis’ of initiatives implemented.
  • Helping to identify and implement off-site SEO opportunities.
  • Working with the marketing team to tailor content to align with the overall SEO & brand strategy.
  • Writing product descriptions and website copy in line with the SEO and brand strategy.
  • Staying abreast technical search trends, best practices, AI and algorithm updates.


  • Take it as given that you will create and implement initiatives with a logical, data-driven approach.
  • Be excited by the opportunity to take a creative approach to customer acquisition – where brand-building ideals can stand up against short-term commercial goals.
  • Be confident working with different teams within the company.
  • Be comfortable working in a fast-paced and flexible start-up.
  • Be highly organised with excellent problem-solving traits and an adaptable approach to work.
  • Work to a high level across Google platforms and SEO/SEM tools.



  • 3+ years experience in a technically oriented customer-acquisition or wider digital marketing role.
  • Desire for a sustainable organic-first approach to customer acquisition preferred.
  • Outdoor, sporting goods and Internet retailer experience preferred.


Additional Requirements

  • Degree or equivalent in digital marketing or a related field.
  • Candidate must be authorised to work in the UK.
  • Bikepacking or cycle touring experience and the passion to become an expert in this area are a plus.

What we offer: 

  • Hybrid working, with 3 days in the office.
  • Opportunities to work from our Annecy office.
  • A proactive work culture that actively supports independent working habits.
  • Flexible Wednesday mornings for bike riding or other sports and wellness activities.
  • We practice what we preach. Apidura’s bikepacking scheme will cover up to 50% of your costs for bikepacking and racing adventures.
  • Access to our Gear Library which includes tents, clothing and outdoor equipment for any trips.
  • Extensive industry discounts.
  • Regular team socials and activities.
  • Professional development opportunities.
  • Enhanced Parental Leave.



As a family-owned and rider-run business founded upon strong ethos-based principles, we seek to foster this culture by actively welcoming and adapting for people at all stages of their professional and personal lives. For this reason, you won’t find our open positions boxed in by rigid salary constraints or tightly defined by organisational and administrative boundaries. If your skills align with what we are looking for and you believe you can positively impact Apidura’s future, then we want to speak with you.

Apidura is committed to operating in a fair and socially responsible manner, this includes our stance on ensuring diversity, equity and inclusion, both in cycling and in the workplace. Apidura is an accredited Living Wage Employer, a member of the Better Business Act Coalition and a certified B Corp.


To Apply:

Please send an up-to-date CV and short cover letter (500 words max.) to Rosie at [email protected]

Apidura prides itself on being at the forefront of technology, however understanding people is not an automated task and we expect any potential new teammates to feel the same way.  Any applications made using AI or machine learning tools are unlikely to be successful and may not be acknowledged.