Why We Race
Racing is thick in the DNA of cycling, from friends sprinting for a local town sign on a social ride, to the pro peloton, it’s an ingrained part of life on two wheels. There’s an intrinsic satisfaction to be gained from racing, and yet there are so many benefits to be had in not racing too – especially when it comes to long-distance rides on the world’s finest roads and trails. So why is it that self-inflicted discomfort, un-championed achievements, and not taking the time to enjoy the view, can be so appealing? Read more.