Social Media Specialist

Apidura is looking for dynamic Social Media Specialist to join its London team to help build and develop our social media presence across a variety of platforms.


This role will support our global brand and external communication goals by approaching social media in a way that is aligned to our brand ethos. We look to create meaningful content that holds value to our audience, as such, we prioritise high-quality, engaging content with considered communication at its core. The position will suit candidates that can effectively plan, create and deliver executions in line with wider campaigns.


Job Type: Full time  | Location:  London (Hybrid) | Experience:  2+ Years

We are Apidura

Built from a passion for adventure, cycling and the outdoors, Apidura produces ultralight equipment to enable cyclists to travel farther, faster and more comfortably. Our relentless commitment to producing high quality, thoughtfully designed products has made Apidura the leading choice in technical, performance-focused cycling packs. Apidura remains a family-operated and rider-owned business that looks to the long term, seeking to give back to the community that inspired us and safeguard the future of the places our packs are designed to explore.


The core responsibilities of the position will include:

  • Community Management: Engaging with users across new and emerging social channels, relevant forums and websites, building and growing our following and proactively seeking relevant conversations for us to join.
  • Content Creation: Planning, developing and editing on-brand social media content, with a particular focus on video output. Assisting with the creation of other community-focussed content such as newsletters and journal content.
  • Campaign Building: Working closely with digital, marketing and communications teams to build social media campaigns that complement wider activities at Apidura.
  • Analytics: Regular assessment of social posts’ performances and identification of trends to inform future social strategy.


  • Have outstanding verbal and written communication skills and be an excellent copywriter.
  • Demonstrate knowledge of the nuances of key social media platforms.
  • Be comfortable with ideating, storyboarding and shooting video-based social media content.
  • Be highly organized, analytical and pay close attention to detail.
  • Have the interest, energy and flexibility to work in the fast-paced environment of a growing business and wear multiple hats.



  • Have 2+ years experience in brand-based social media, or experience in a similar role with relevant and applicable skills (IE Content creation, Marketing Comms)
  • While direct experience within the bikepacking and cycling industry isn’t a necessity, a willingness to submerse yourself into that world and learn about it would be an advantage, as would a general interest in the outdoors industry and alignment to our values of sustainability and honesty.


Additional Requirements

  • Candidate must be authorised to work in the UK.

What we offer: 

  • Hybrid working, with 3 days in the office.
  • Opportunities to work from our Annecy office.
  • A proactive work culture that actively supports independent working habits.
  • Flexible Wednesday mornings for bike riding or other sports and wellness activities.
  • We practice what we preach. Apidura’s bikepacking scheme will cover up to 50% of your costs for bikepacking and racing adventures.
  • Access to our Gear Library which includes tents, clothing and outdoor equipment for any trips.
  • Extensive industry discounts.
  • Regular team socials and activities.
  • Professional development opportunities.
  • Enhanced Parental Leave.



As a family-owned and rider-run business founded upon strong ethos-based principles, we seek to foster this culture by actively welcoming and adapting for people at all stages of their professional and personal lives. For this reason, you won’t find our open positions boxed in by rigid salary constraints or tightly defined by organisational and administrative boundaries. If your skills align with what we are looking for and you believe you can positively impact Apidura’s future, then we want to speak with you.

Apidura is committed to operating in a fair and socially responsible manner, this includes our stance on ensuring diversity, equity and inclusion, both in cycling and in the workplace. Apidura is an accredited Living Wage Employer, a member of the Better Business Act Coalition and a certified B Corp.


To Apply:

Please send an up-to-date CV and short cover letter (500 words max.) to Rosie at [email protected]

Apidura prides itself on being at the forefront of technology, however understanding people is not an automated task and we expect any potential new teammates to feel the same way.  Any applications made using AI or machine learning tools are unlikely to be successful and may not be acknowledged.