BUILT TO LAST
Everything we do has an impact on the environment. As a brand, we have the ability and responsibility to influence the extent of our impact we have through every decision we take. At Apidura, we believe the journey toward a more sustainable future cannot be an ‘add on’ but must be central to the why and how of what we do.
We challenge industry norms and conventions, refusing to manufacture obsolescence and promoting considered investment over impulse consumption. We celebrate a culture of prolonged product use, particularly through repairs and believe that growth is not a goal, but a consequence of doing something well.
We believe this is an ongoing journey and focus on constant forward progress, rather than a set destination.